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Music On The Go: Designing And Marketing The First Motorola Car Radio
In 1928, brothers Paul and Joseph Galvin founded the Galvin Manufacturing Corporation in Chicago, Illinois. They manufactured electronic battery eliminators which enabled battery-powered home radios to run on ordinary household current. However, the Great Stock Market Crash of 1929 crippled the US economy and the brothers' business went on the brink of bankruptcy.
The Great Depression could not dampen the spirits of the Motorola founders. When Paul heard about hobbyists adapting home radios into motorcars, he foresaw the opportunity for a lucrative market. To survive, Galvin Manufacturing Corporation needed to design a new product.
Team work
Meanwhile, technicians of a radio parts company founded by William P. Lear were trying out radio technology. In spite of the sinking economy, cars are still in demand and radio technologies are breaking new grounds. Galvin created a team combining the talents of Galvin Manufacturing radio engineers and Lear to develop a low-priced radio which can be installed in most car models.
The team confronted difficult design problems – subduing signal interference, creating space for large radio parts inside the car, and making it tough enough to survive bad road conditions. They worked unceasingly to create a solution.
In May 1930, Paul Galvin revealed his intention to demonstrate their new car radio in June at the Radio Manufacturers Association Convention. To accomplish this, he has to drive about 1368 kilometers from Chicago to Atlantic City, New Jersey. With barely a month left to come up with a fully-functioning model, the team endured sleepless nights.
A few days before the convention, the team was able to build a car radio that got a clear signal even with the automobile engine running. After installing some radio components inside and the rest beneath the floor, the radio was built into the car. The car radio also survived the rigorous journey from Illinois to New Jersey despite the rough roads.
Public demonstration
Paul Garvin wanted a memorable name for their new car radio. He coined the name Motorola which connotes sound in motion. This brand soon became a household name that Galvin Manufacturing Corporation would later be renamed after its first car radio.
The Galvin Manufacturing Corporation didn't have money for marketing. Since it failed to register for the 1930 Radio Manufacturers' convention, the company had no product booth or appointment with potential clients. Instead, Galvin demonstrated the new car radio at the Atlantic City pier entrance where he raised the radio's loudspeaker volume to gain attention.
He went back to Chicago with a carload of sales order and an assurance that their company will continue to survive. Bach home the company will have to face new challenges – manufacturing, marketing and large scale installation.
Dedication plus groundbreaking technology = success
Because of the team's dedication and groundbreaking technology, the Motorola car radio model 5T71 became one of the industry's first commercially successful mobile radio. Its amazing first year of car radio sales reached as far as Mexico and entertained a growing number of people with programmes and news even whilst on the road aboard their automobiles.
About the Author
Find out more about Motorola at www.moby1.co.uk. They compare contracts for all Motorola phones. You can also search through the best deals available for PAYG phones
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