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Yangtze River Delta to win, "Pearl River Delta" take the top spot in range hood
Recently, the AQSIQ and China Famous Brand
Strategy
Promote the Commission published the 2005 China Top Brand, range hood for the first time to enter the Chinese famous brand named directory, which Shuaikang,
Side too
The owner, general field, German, Italian,
Haier
Etc. 6
Brand
The first time the title of famous brand range hoods. It is noteworthy that, in the selected six brands, in addition to Hale, the other five brands are enterprises in Zhejiang Province, Zhejiang Department of brands appeared in the range hood market situation in the unified country.
In this Award, Zhejiang Shuaikang Group's three products (range hood,
Water Heater
, Stove) in the
Kitchen
In the field also won the title of China famous brand, and therefore the industry as Shuaikang
Private enterprise
The first "Chinese famous brand triple crown."
Zhejiang Department of Chinese famous brand in the selection of the winner, the industry
Expert
That this brand has always been with the Department of Zhejiang pay attention to product quality, brand building, channel development are inseparable. First of all, the product quality, the Zhejiang Department has been to locate in high-end brands, Shuaikang Group President Zou state with particular emphasis on product quality is that he has been the core of the brand from 1994 to the present, Shuaikang Group in smoke fumes machine project has total investment capital of close to more than 300 million yuan, the Ningbo Shuaikang kitchen Engineering Center is the only provincial-level research centers nationwide. Shuaikang of the European machine "Chinese core" of technological innovation, and better meet the needs of people on the hood features, 9 on behalf of the Smoke-free washable washable to avoid the development of the concept of breaking the myth, especially Shuaikang unique The cavity body molding technology, has reached international advanced level. Shuaikang spend 200 million yuan the year before start "
Three fine
Plan, "developed sophisticated, exciting, exquisite
Kitchen Appliances
, Followed by a square too have also introduced a "three special program," Zhejiang enterprises in the product quality of the catch-me-evident.
PRD powerful companies such as Vantage, beauty, and these kitchen products during the process of expansion is not hood research and development in an important position, but only through the OEM or the assembly of the form production, and then rely on their own to realize the appeal of the brand
Sell
. Because large enterprises are not R & D, basically do OEM or assembly, no R & D capabilities of small businesses, so the selection of the famous China, the Pearl River Delta and Yangtze River Delta in the smoke business performance and appearance there is a big gap.
Zhejiang enterprises also common and
Home appliance chain
And building materials supermarkets established close strategic partnership, as the larger enterprises in Zhejiang size and sales volume, relatively speaking, the channel can take on higher costs, a single store performance is not bad; and more Guangdong enterprises to smoke scale small, poor performance in the primary market, both channels or channel sales at the end of the cost out of the system are non-enterprise can bear its burden.
Home from Zhejiang
Electricity
Association of device data, Zhejiang, Range Hood last year produced 2,875,800 units, accounting for the National Range Hood 53.4% of total production, which has maintained an absolute advantage over 3 years. And to Shuaikang, side too, the boss for the first high-end range hoods Army has occupied an absolute advantage, this is particularly prominent in the primary market. So far, Shuaikang hood has been integrated for 9 consecutive years in the market share, market share, market coverage, the three indexes finished the first national counterparts.
To Shuaikang reason for the regiment on behalf of the Zhejiang electricity in the kitchen area so beautiful, thanks to their long-term cultivation in the brand to pay unremitting efforts, the advantages of Zhejiang kitchen electric products is actually the brand advantage.
About the Author
I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as lw scientific , metallurgical microscopes.
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