Motorola Marketing Strategy
Motorola Marketing Strategy
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TEXT MESSAGE MARKETING - The virus to catch
The growing use of mobile phones is now unstoppable and makes far range of advantages with regards to its functions and functions in various industries. Vendors of such gadgets, to name a few – Sony Ericsson, Nokia, Samsung, LG, Motorola, even Apple iPhone – continuously innovate their products with features that keep people's interest open for more wireless applications.
The CTIA (Cellular Telecommunications and Internet Association) Wireless, an international nonprofit group which represents the wireless telecommunications industry and works with government regulatory agencies regarding wireless-related issues and updates, provided statistics showing how the text message marketing becomes the first statistics to significantly impact the industry that the industry itself has to catch up to the demands of the marketplace. The facts state that on the average, 320 minutes per month are being consumed by one wireless subscriber in using his or her mobile phone. In one day, there are 6.2 billion minutes which are spent in wireless transactions and 5 billion SMS messages are sent and received. This is one positive sign in development of new possibilities in Text Message Marketing (also referred to as Viral Marketing).
Communication between a service/product provider and its clientele has become closer and more personalized due to text message marketing. Sellers may select from the following options of ads via SMS:
1. Coupons. These are deals that may be redeemed in limited time only. The time constraint drives the client to take it before it gets lost or wasted due to invalidity.
2. Voting Polls. Does texting to vote for your favorite contestant in one talent or reality TV show familiar? This opens up opportunities for advertisers to get in the picture.
3. Contest. Instead of sponsored TV shows, other advertisers prefer making their own contest instead. This way direct promotion of their product becomes possible. One example is a cosmetic products company initiating and hosting a beauty contest. Not only they provide exposure to their product, its actual application is also exhibited for its target market.
4. Scheduling. Aside from contests, other events may also attract the exact profile of market one business aims of pursuing. For instance, an alcoholic beverage may invite the hottest rock band in a concert, or a bookstore may schedule a book review course in weekends.
5. Requests. The number of Inquiries one advertiser gets is one determinant of effectiveness of its marketing strategy. Through SMS, customers can request for product details and photos in real-time. Likewise, the seller can respond to such demands.
6. Broadcast SMS. An ad may simply contain details of one business, such as location, contact information and its newest products. This may seem passive that no discounts are offered or no polls to participate into, but a consumer can actually respond also to basic information regarding one's product or service. It is a matter being known by the prospected buyers.
The challenge of Text Message Marketing is keeping the interest and focus of the consumers "hooked in" as closely as possible. With these ideas, who knows how exponentially the statistics shall rise up in the next year or decade?
About the Author
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